Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Saturday, April 26, 2014
Horn & Hardart Funbook
These excerpts are from a Horn & Hardart 1920's booklet of contemporary cartoons and jokes on the Automat lifestyle.
Monday, June 06, 2011
Nightline Wins-Late Night Ratings Battle
Nightline Scores a First in Late-Night Ratings Battle
ABC's "Nightline" has achieved a milestone in the late-night ratings, B&C reported. For the first time, "Nightline" ended the 2010-11 broadcast season as the highest-rated late-night show.
It is the first time ever that the program placed first and beat CBS's "Late Show With David Letterman" and NBC's "Tonight Show With Jay Leno" in both adult demographic segments -- adults 25 to 54 years old and adults 18 to 49, the story says.
For the 2010-11 broadcast season, ABC News’ “Nightline” ranked No. 1 across all key demos:
NightLIne - ABC
Total Viewers - 4.023 million -- Adults 25-54 1.649 million -- Adults 18-49 1.277 million
Late Show - CBS
Total Viewers - 3,489,000 million -- Adults 25-54 -1,548 million -- Adults 18-49 1,151 million,
Tonight Show - NBC
Total Viewers - 3,874,000 million -- Adults 25-54 -1,596 million -- Adults 18-49 1,274 million,
according to Nielsen Media Research
For more information:
Wednesday, June 02, 2010
Thursday, December 17, 2009
Time-Shifted TV Shows Update
The 11 most time-shifted TV shows, through Nov. 2009
Source: Advertising Age
| PROGRAM | # OF PEOPLE* | |
|---|---|---|
| 1 | Fox's "House" | 5,038,000 |
| 2 | ABC's "Grey's Anatomy" | 4,968,000 |
| 3 | NBC's "The Office" | 3,810,000 |
| 4 | CBS's "NCIS" | 3,588,000 |
| 5 | CBS's "The Mentalist" | 3,577,000 |
| 6 | ABC's "V" | 3,566,000 |
| 7 | ABC's "Deperate Housewives" | 3,355,000 |
| 8 | CBS's "The Big Bang Theory" | 3,219,000 |
| 9 | CBS's "Survivor: Samoa" | 3,112,000 |
| 10 | ABC's "FlashForward" | 3,098,000 |
| 11 | CBS's "Criminal Minds" | 3,075,000 |
Saturday, October 04, 2008
Who is The Apple PC Man? Its John Hodgeman!
One of Many Apple Ads http://www.youtube.com/watch?v=0GWYaviIzCU&NR=1
John Kellogg Hodgman (born June 3, 1971) is an American author and humorist.
In addition to his published written work, such as The Areas of My Expertise, he is best known for his personification of a PC in Apple's "Get a Mac" advertising campaign and his correspondent work on Comedy Central’s The Daily Show with Jon Stewart.
While he plays the role of a PC in the campaign, Hodgman is actually a Mac user: "I bought the very first Mac, or convinced my father to buy it, in 1984."
Who is John Hodgeman http://www.youtube.com/watch?v=kUEHUTM8uRc
John Hodgman - Pangea Day http://www.youtube.com/watch?v=uyQvjE3pgQg&feature=related
Moleman Interview http://www.youtube.com/watch?v=Qj7PTxeUHYE
Saturday, February 02, 2008
What Housing Crisis? Realtors' Ads Defy Reality
Despite a Nationwide Meltdown, Industry Says Now Is the Time to BuySAN FRANCISCO (AdAge.com) -- The housing bubble has burst. Almost three-quarters of a million Americans are in foreclosure. The median price of a single-family home recently fell for the first time in at least 40 years, and many are predicting it'll drop further in 2008.
But none of that stopped the National Association of Realtors promulgating a $40 million ad campaign urging Americans to think of buying a house as a get-rich opportunity.
"We believe there's a psychological block" to buying a home due to negative media coverage of the subprime crisis, said Frank Sibley, senior VP-communications and conventions for the National Association of Realtors.
Ads include claims that, on average, the value of a home nearly doubles every 10 years, and 60% of the average homeowner's wealth comes from home equity.
Mory Brenner, a veteran consumer-debtor attorney who now writes
on debt issues from a consumer point of view, put it this way: "Were the ads trying to lead you down a road with blinders on? I thought so. I found it objectionable and a little offensive," he said. While without patently false statements or data, Mr. Brenner said the ads "are misleading and not especially forthright and, in a way, the way we got into this situation [the subprime-mortgage crisis] in the first place." He chided the association for not producing a campaign more befitting its station. "They're not some [real-estate agent] on the corner," he said.
Others were concerned about the premise the Realtors put forth in the ads that housing values are going up. Patrick Newport, an economist with Global Insight, an economic-forecasting firm, said: "In a lot of markets, housing prices are dropping, and in some markets -- such as Florida and California -- they are dropping a lot. If you buy a home, you take on a big risk," especially if national housing prices drop 10%, as some predict, or if you lose your job and are unable to make mortgage payments, he said. He added that in many cases, "renting may be a much better deal than buying a house."
Full Story and sample ads:
http://adage.com/article?article_id=123374
Friday, June 08, 2007
Fast Food Reality
This is what a freshly purchased KFC Famous Bowl really looks like and it does not compare favorably to the advertisement.
It's a funny experiment from The West Virginia Surf Report. They take several ads from fast food companies such as McDonald's, KFC, Arby's, Subway, Burger King, and Wendy's and compare the pics to the actual food they went and bought. Yum!!!!!
http://www.thewvsr.com/adsvsreality.htm
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