Kraft Foods is sponsoring a special holiday issue of Time
Warner’s People magazine that comes with an olfactory
twist: 5 of the 31 Kraft ads in the issue are scratch and sniff.
This will let the readers to experience the smell of one of the
products being advertised i.e., strawberry cheesecake,
cinnamon coffee, cherry Jell-O, and white chocolate.
The issue will be sent to only 1 million of the 2.3 million
subscribers – targeting only women 25-54 households with
children.
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